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ŠKODA AUTO realizes the importance of road safety and as such, we consider road safety to be one of companys main priorities. As a part of our CSR strategy we support several projects that encourage public from children to adult to responsible traffic behaviour. At the same time we are actively involved in road safety research. Our research team analyzes causes and circumstances of various road accidents. That helps us to understand car behaviour in the traffic accidents and to discover areas for future improvement.
Children care is an indispensable priority of ŠKODA AUTO. The aim is mainly to support disadvantaged children who have difficult conditions to promote their skills and develop skills in society. We recognize how important this young generation is to our society and how essential it is to support them in their self-development. So we try to help by supporting great ideas and projects. We are a proud partner of the educational project GET STARTED! and Educational Fund in cooperation with Tereza Maxová Children Foundation as well as of charity run TERIBEAR moves Prague and Mladá Boleslav.
One of ŠKODA's main priorities is the support of technical education across all levels of education, from kindergardens to motivation of teachers who are often a great inspiration for their students. ŠKODA AUTO contributes to technical education through its own educational institutions, as well as by individual projects. We should mention project Young Designers, a fun creative competition for children in age 6-12 and also our cooperation with program Science has Future, which supports teachers education and motivation.
Another part of our social responsible priorities is barrier-free mobilty. In this area we aim not just to help but mainly to make life easier. Mobility is for the majority of us an essential part of our everyday life, and thats why we should simplify it to these who cant move freely. Through our project ŠKODA HANDY, we try to help disabled people to live comfortable life. We also cooperate with the Czech Paraplegic Association.
ŠKODA AUTO’s employees, like the company itself, are keen to look after the world around them and help others. Interesting projects include staff collections to raise money for selected organisations or voluntary clean-up events to spruce up the area in the Krkonoše National Park and in the vicinity of the ŠKODA AUTO plants.
ŠKODA AUTO cares about citizens and regions as they contribute significantly to company success. We try to improve the environment we grew up in and we are proud to be able to help so much. Improving the quality of life is the priority that gives us a sense of belonging.